The only professional development event dedicated to the executives who serve K-12 Districts

Join us October 15th & 16th for the 7th annual EdMarketer Summit. This invite-only conference for executives in marketing, sales, customer success and product development has become a “must-attend” event for better understanding their K-12 customers and setting strategy for the year ahead.

Over two days, the Education Week and EdWeek Market Brief teams, along with a variety of invited District, School and other leaders, will foster insights, networking and inspiration.

But don’t take our word for it… See what attendees have to say:


  • This conference definitely exceeded my expectations. The half-day sessions were perfect with my schedule. I found the panel discussion with investors to be particularly useful!
    June 2021 EdWeek Market Brief Summit Attendee
  • Thanks EdWeek Market Brief for the fabulous virtual summit! I know it's been tough with the pandemic, but you really knocked it out of the park with the content and communication. As a Sales Executive I took away valuable information that I can utilize to best serve my customers.
    2020 EdWeek Market Brief Summit Attendee
  • Every year I go to this, I think "It can't possibly be as good as last year's". And that's true, because every year it gets BETTER.
    2020 EdWeek Market Brief Summit Attendee
  • There are hundreds of education conferences each year, but nothing like EdWeek Market Brief Summit. It's the only conference where education marketers and sales professionals have dedicated space and time to discuss the topics that directly impact our work. EdWeek Market Brief Summit will always be on my list of must-attend events.
    2020 EdWeek Market Brief Summit Attendee
  • EdMarketer Virtual was the usual mind-bending parade of excellence. I’m still high on information from it
    2020 EdWeek Market Brief Summit Attendee
  • It was a great opportunity to get validation from peers on some of the things we were seeing in the market and to hear their observations. The topics were well chosen with the right set of panelists. Thanks for doing this!
    2020 EdWeek Market Brief Summit Attendee

EdMarketer Testimonial: Intimate Setting, Focused Intel

There are conferences focused on marketing, and on education. But they don’t offer the specific, customized insights that the EdMarketer Summit delivers to marketing executives working with K-12 districts, says Jennifer Hoitsma, the vice president of marketing and brand strategy at Mentoring Minds.

Who will I hear from?

Learn from this year's confirmed panelists, who include edtech leaders, senior-level district officials, and state-level policy experts

  • Kahle Charles, assistant superintendent of assessment, curriculum, and instruction, St. Vrain School District (CO)
  • Barton Dassinger, principal, Chicago Public Schools (IL)
  • Lisa Davis, director of program innovation and student well-being, Howard County school system (MD)
  • Dan Evans, executive director for assessment, accountability, and research, Pinellas County School District (FL)
  • Mark Ferrandino, deputy superintendent of operations, Denver Public Schools (CO)
  • Rick Gaisford, educational technology specialist, Utah State Office of Education
  • Michael Griffith, nationally-recognized expert on K-12 state and school finance and education policy, formerly with Education Commission of the States
  • Eric Hirsch, founding executive director, EdReports.org
  • John Jorgenson, chief marketing officer, Carnegie Learning Inc.
  • David Millage, VP of Education, Sphero
  • Kevin Schwartz, technology officer for learning and systems, Austin Independent School District (TX)
  • Lisa Spencer, executive director of instructional technology and support, Prince George’s County School District (MD)
  • Robin Sykes, senior vice president, K-12 marketing and communications, EVERFI
  • Melissa Tebbenkamp, director of instructional technology, Raytown Quality Schools (MO)
  • Daniel Thatcher, program director, National Conference of State Legislatures
  • Charlotte “Nadja” Trez, executive director of learning and language acquisition, Charlotte-Mecklenburg School District (N.C.)


Who should attend?

Anyone who cares deeply about the needs of K-12 buyers and wants to make well-informed business decisions, including:

  • Chief Marketing Officer; VP, Marketing; Director of Marketing
  • Chief Executive Officer, Chief Operating Officer, Chief Product Officer
  • VP, Sales; VP, Customer Success
  • Director, Research; VP, Strategy

NOTE: While we do invite District and School leaders to participate on panels and in social functions, this is to foster learning and professional development for the service provider community. EdMarketer Summit is not an opportunity for commercial activity.


Research

At the core of the EdMarketer Summit is our annual EdMarketer research. Each year, we survey both EdMarketers and District/School Leaders, revealing new insights and tying them to previous trends to help you benchmark against your peers and better understand the buyer journey.

Community

Every year, attendees tell us that EdMarketer is a rare opportunity to connect and learn from their fellow marketing leaders in an intimate, exclusive, and fun environment.

Context

EdMarketer brings the voice of K-12 buyers alive, through panels of district and school leaders as well as presentations by the award-winning journalists and editors of Education Week and EdWeek Market Brief.


  • Day 1 - June 7

    Tuesday

  • School districts have access to a record amount of federal stimulus money, but the party’s over in late September 2024, the deadline to spend all of that funding. We talk with Education Week’s Mark Lieberman about the pace of district spending, the challenges they face in getting money devoted to projects, and whether they’re thinking strategically about the funding cliff, or not.
    Flash Briefing

  • Many districts were forced to switch to online PD for safety reasons during the pandemic. Will districts continue to use virtual PD, now that they’ve ramped up their experiences with it? Or are they returning to face-to-face training and support, because they see it as more engaging for teachers? We get the perspective of district officials, and look at what EdWeek Market Brief surveys say about the pace of the in-person to online transition.
    Panel Discussion

  • Education companies today are facing a fast-evolving set of district demands and learner needs. In this fireside chat, we’ll discuss the latest findings from Google Cloud’s Education Strategy and Innovation team on the expectations that schools have of education products and ways to meet their needs through the creative application of technology.
    Fireside Chat

  • Many districts and SEL providers talk about the importance of weaving SEL throughout the school day. But how realistic is it to integrate SEL into both the curricula of different subjects, and into teaching practice? In this panel, talk with those who craft SEL programs and with district leaders on how to embed SEL into instruction in ways that make sense.
    Panel Discussion

  • We talk with Education Week’s lead reporter covering teacher issues, Madeline Will, about what her reporting and EdWeek’s research says on the present and future of the profession.
    Flash Briefing

  • Day 2 - June 8

    Wednesday

  • How can companies provide support for school systems during the era of “The Great Resignation?” We talk with a leader of one of the largest districts in the country – superintendent Jesus Jara of the Clark County Schools in Nevada – about how his system is grappling with turnover, and what’s ahead.
    Flash Briefing

  • At least 15 states have approved laws that restrict lessons about racism, sexism, and concepts that are deemed “divisive.” These policies are being closely watched by many parents, school advocates, and companies. But to what extent are they actually shaping the work of curriculum providers? Insiders who know the industry give us their predictions on how the next year will play out.
    Panel Discussion

  • Share your thoughts in our interactive polls. Get a snapshot of what your peers are experiencing, and receive insights on the results.
    Interactive Session

  • The education market has been flooded with venture capital recently – hitting $20 billion globally during the most recent year, by one estimate. In this panel, we talk to companies that have recently raised significant amounts of venture capital about how they made strategic decisions about whether to pour that funding into product development, international growth, internal restructuring, and other areas.
    Panel Discussion

  • Day 3 - June 9

    Thursday

  • Many organizations trying to work with district customers say they want to use account-based marketing principles, or that they’re using it already. But what does it look like in practice? We talk with an expert on how to apply ABM in practice, and what it means in terms of not only acquiring new sales, but meeting their ongoing needs for retention.
    Flash Briefing

  • School districts across the country are using assessments to try to gauge student academic setbacks, and recovery, during COVID. Going into next school year, what does the fabric of classroom, diagnostic, interim, and benchmark tests look like in individual school districts – and where do high-stakes, summative tests still fit in the mix?
    Panel Discussion

  • The Great Resignation and Company Hiring
    Interactive Session

  • What School District Leaders Want Vendors to Get Right, and Do Better. What makes for a productive and sustainable partnership between a district and a company – and what causes that relationship to go off the rails? In this Q-and-A, we get insights from Alberto M. Carvalho, the superintendent of the Los Angeles Unified School District, about the expectations he sets for vendor performance, and how companies can build trust with the district. What are the essential qualities that districts expect to see from companies, in terms of meeting expectations, innovation, follow-through, and helping during times of crisis?
    Flash Briefing

  • Districts are using a flood of federal stimulus funding and other sources to invest heavily in academic intervention for students who have struggled during COVID. But how are school systems making basic decisions about the quality of providers, the qualifications of instructors, how many providers to choose, and – perhaps most important – making decisions about whether to sustain that work over time?
    Panel Discussion

  • How K-12 Officials Use Social Media. Many educators are active users and consumers of information on Twitter, Facebook, LinkedIn, and other social media forums. In this flash briefing, we’ll look at insights drawn from Education Week’s audience on how administrators and classroom teachers make use of social media. Education companies will gain insights on how they can navigate these forums, what kinds of messaging tends to be effective, or a waste of time.
    Flash Briefing

7th Annual EdMarketer Summit

The education executive event of the year.

October 15-16, 2019

Renaissance Denver-Stapleton 
3801 Quebec Street
Denver, Colorado 80207

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You're In Good Company

Our past attendees have come from leading-edge education technology companies, big education publishers with legacy brands, and small start-ups making a name for themselves in the K-12 marketplace.

  • Member Rate

  • Early Bird Special!
  • EdWeek Market Brief Members save $250 (regularly $150) off the non-member rate when using their discount code!
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  • $245
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  • Non-Member Rate

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  • Three days of presentations & panel sessions, networking, on-demand access, and more!
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  • All the benefits of the standard pass, but now more affordable to bring your team!
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