The only professional development event dedicated to the executives who serve K-12 Districts

Join us October 15th & 16th for the 7th annual EdMarketer Summit. This invite-only conference for executives in marketing, sales, customer success and product development has become a “must-attend” event for better understanding their K-12 customers and setting strategy for the year ahead.

Over two days, the Education Week and EdWeek Market Brief teams, along with a variety of invited District, School and other leaders, will foster insights, networking and inspiration.

But don’t take our word for it… See what attendees have to say:

  • The EdWeek Market Brief Summit provided actionable insights and feedback from district leaders on how edtech vendors can bring value and work in partnership to support district goals. It was time well spent and I will use the research and insights for strategic planning.
    Klaire Marino | VP Product Marketing | Lightspeed Systems
  • I found the numerous panels with superintendents and district leaders to be extremely valuable. Listening to superintendents discuss the state of their districts and their priorities helped me better understand the education landscape and contextualize where our company could help meet district needs.
    Anna Houseman | Group Product Marketing Director | Riverside Insights
  • I gained a tremendous amount of insight into how district leaders are vetting resources, working with vendors, and planning for the future of their students and teachers. It was a great event!
    Felicia Zorn | VP Customer Success | Progress Learning
  • This conference definitely exceeded my expectations. The half-day sessions were perfect with my schedule. I found the panel discussion with investors to be particularly useful!
    June 2021 EdWeek Market Brief Summit Attendee
  • Thanks EdWeek Market Brief for the fabulous virtual summit! I know it's been tough with the pandemic, but you really knocked it out of the park with the content and communication. As a Sales Executive I took away valuable information that I can utilize to best serve my customers.
    2020 EdWeek Market Brief Summit Attendee
  • Every year I go to this, I think "It can't possibly be as good as last year's". And that's true, because every year it gets BETTER.
    2020 EdWeek Market Brief Summit Attendee

EdMarketer Testimonial: Intimate Setting, Focused Intel

There are conferences focused on marketing, and on education. But they don’t offer the specific, customized insights that the EdMarketer Summit delivers to marketing executives working with K-12 districts, says Jennifer Hoitsma, the vice president of marketing and brand strategy at Mentoring Minds.

Who will I hear from?

Learn from this year's confirmed panelists, who include edtech leaders, senior-level district officials, and state-level policy experts

  • Kahle Charles, assistant superintendent of assessment, curriculum, and instruction, St. Vrain School District (CO)
  • Barton Dassinger, principal, Chicago Public Schools (IL)
  • Lisa Davis, director of program innovation and student well-being, Howard County school system (MD)
  • Dan Evans, executive director for assessment, accountability, and research, Pinellas County School District (FL)
  • Mark Ferrandino, deputy superintendent of operations, Denver Public Schools (CO)
  • Rick Gaisford, educational technology specialist, Utah State Office of Education
  • Michael Griffith, nationally-recognized expert on K-12 state and school finance and education policy, formerly with Education Commission of the States
  • Eric Hirsch, founding executive director,
  • John Jorgenson, chief marketing officer, Carnegie Learning Inc.
  • David Millage, VP of Education, Sphero
  • Kevin Schwartz, technology officer for learning and systems, Austin Independent School District (TX)
  • Lisa Spencer, executive director of instructional technology and support, Prince George’s County School District (MD)
  • Robin Sykes, senior vice president, K-12 marketing and communications, EVERFI
  • Melissa Tebbenkamp, director of instructional technology, Raytown Quality Schools (MO)
  • Daniel Thatcher, program director, National Conference of State Legislatures
  • Charlotte “Nadja” Trez, executive director of learning and language acquisition, Charlotte-Mecklenburg School District (N.C.)

Who should attend?

Anyone who cares deeply about the needs of K-12 buyers and wants to make well-informed business decisions, including:

  • Chief Marketing Officer; VP, Marketing; Director of Marketing
  • Chief Executive Officer, Chief Operating Officer, Chief Product Officer
  • VP, Sales; VP, Customer Success
  • Director, Research; VP, Strategy

NOTE: While we do invite District and School leaders to participate on panels and in social functions, this is to foster learning and professional development for the service provider community. EdMarketer Summit is not an opportunity for commercial activity.


At the core of the EdMarketer Summit is our annual EdMarketer research. Each year, we survey both EdMarketers and District/School Leaders, revealing new insights and tying them to previous trends to help you benchmark against your peers and better understand the buyer journey.


Every year, attendees tell us that EdMarketer is a rare opportunity to connect and learn from their fellow marketing leaders in an intimate, exclusive, and fun environment.


EdMarketer brings the voice of K-12 buyers alive, through panels of district and school leaders as well as presentations by the award-winning journalists and editors of Education Week and EdWeek Market Brief.

  • Day 1 - June 6


  • In early 2023 the EdWeek Research Center led a survey of the nation’s teachers, looking at their attitudes toward the profession and how they have changed over time. In this flash briefing, EdWeek Research Center Director Holly Kurtz breaks down the results and what they mean for classroom policy and practice.
    Flash Briefing

  • Social-emotional learning has over the past decade attracted an enormous, devoted following in the nation’s school districts, where it is seen as bringing benefits to school climate, academics, and student and teacher well-being. But recently SEL has come under attack in some states and districts, leading to calls for new, creative approaches to safeguarding its status in K-12 systems. We talk to district officials and outside experts about how they respond to outside criticism of SEL, and how they think districts and companies can work together to strengthen support for it.
    Panel Discussion

  • A pair of school district officials from Florida talk about the wave of policies put in place over the past two years by the state on curriculum, and the impact they’re having on school systems’ selection of resources. How are districts making decisions in this environment, and balancing state requirements, academic goals, and community feedback?
    Flash Briefing

  • Many school systems appear to have less time for professional development because of staffing upheaval, and they have higher expectations for companies to get it right. We talk with district PD directors about how they’re being influenced by an influx of new teachers into classrooms, and the pressure they face to deliver support in a more condensed amount of time. And we ask about their appetite for virtual vs. in-person delivery.
    Panel Discussion

  • Day 2 - June 7


  • Many school districts band together to try to drive down buying costs in technology and other areas. We talk to directors of a prominent co-ops about the advantages those organizations bring to districts and how companies can take advantage of their power and reach.
    Flash Briefing

  • There’s been a lot of discussion about how artificial intelligence will shape the work of teachers and students. But there are also enormous implications for education companies in AI’s potential to transform and streamline internal functions and workflows in areas like sales, marketing, and customer service. In this session, we talk to experts on how AI could disrupt the work that education companies do, and their interactions with district customers.
    Panel Discussion

  • Managers who came up through the ranks working face-to-face in offices are now overseeing teams based mostly or entirely remotely. We talk with an expert on workforce leadership on how education company managers can support and inspire their remote staff, while also building a workforce that is immersed in company’s culture, its product, and its strategic goals.
    Research Presentation

  • School districts have faced enormous changes over the past few years, from the impact of massive amounts of federal aid to staffing upheaval and cultural/political battles coming from the community. As the nation’s school systems near the end of the academic year, and as they approve budgets for next fiscal year, we talk with top district administrators about the biggest challenges and opportunities they see for their districts, and what kinds of support they will want from vendors.
    Panel Discussion

  • What are the main developments that education companies need to be aware of in the nation’s private schools? In this flash briefing, we’ll discuss the most important trends across private schools since the start of the pandemic, and how the landscape has changed. We’ll discuss not only changes in enrollment and student demographics, but also the place of homeschooling in today’s K-12 landscape, as well as the rise of private school choice programs, which are poised to dramatically increase in a number of states as a result of state legislative changes.
    Flash Briefing

  • Day 3 - June 8


  • The fate of many ed-tech products is determined by whether they are embraced or spurned by classroom teachers. What are the key characteristics of classroom technologies that ultimately determine whether teachers accept them? What kinds of up-front testing do companies need to do with classroom educators to increase the odds of educator buy-in? We talk to a group of teacher-leaders about the key features and approaches that help smooth the path for companies in working with both tech-savvy and tech-resistant educators.
    Panel Discussion

  • An interview with a schools chief of a major school district who has sought to bring innovation to the system’s academics, finances, and operations.
    Flash Briefing

  • As venture capital investment in the education industry comes off record highs and begins to return to pre-pandemic levels, EdWeek Market Brief talks to investors and recent participants in M&A about how easy or difficult it will be for companies to secure the funding they want to achieve growth and strategic goals. We also look at how the pace of strategic partnerships is likely to change in the time ahead, and what means for both the biggest players and startups.
    Panel Discussion

7th Annual EdMarketer Summit

The education executive event of the year.

October 15-16, 2019

Renaissance Denver-Stapleton 
3801 Quebec Street
Denver, Colorado 80207

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You're In Good Company

Our past attendees have come from leading-edge education technology companies, big education publishers with legacy brands, and small start-ups making a name for themselves in the K-12 marketplace.

  • Member Rate

  • EdWeek Market Brief Members save $150 off the non-member rate when using their discount code now!
  • (Early Bird Pricing $395 | $100 Savings on Full Price!)
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  • Non-Member Rate

  • Act Now for Early Bird Pricing! $100 Savings
  • Ends May 26th
  • 13 Packed Sessions with Actionable Insights.
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