The only professional development event dedicated to the executives who serve K-12 Districts

Join us October 15th & 16th for the 7th annual EdMarketer Summit. This invite-only conference for executives in marketing, sales, customer success and product development has become a “must-attend” event for better understanding their K-12 customers and setting strategy for the year ahead.

Over two days, the Education Week and EdWeek Market Brief teams, along with a variety of invited District, School and other leaders, will foster insights, networking and inspiration.

But don’t take our word for it… See what attendees have to say:

  • This conference definitely exceeded my expectations. The half-day sessions were perfect with my schedule. I found the panel discussion with investors to be particularly useful!
    June 2021 EdWeek Market Brief Summit Attendee
  • Thanks EdWeek Market Brief for the fabulous virtual summit! I know it's been tough with the pandemic, but you really knocked it out of the park with the content and communication. As a Sales Executive I took away valuable information that I can utilize to best serve my customers.
    2020 EdWeek Market Brief Summit Attendee
  • Every year I go to this, I think "It can't possibly be as good as last year's". And that's true, because every year it gets BETTER.
    2020 EdWeek Market Brief Summit Attendee
  • There are hundreds of education conferences each year, but nothing like EdWeek Market Brief Summit. It's the only conference where education marketers and sales professionals have dedicated space and time to discuss the topics that directly impact our work. EdWeek Market Brief Summit will always be on my list of must-attend events.
    2020 EdWeek Market Brief Summit Attendee
  • EdMarketer Virtual was the usual mind-bending parade of excellence. I’m still high on information from it
    2020 EdWeek Market Brief Summit Attendee
  • It was a great opportunity to get validation from peers on some of the things we were seeing in the market and to hear their observations. The topics were well chosen with the right set of panelists. Thanks for doing this!
    2020 EdWeek Market Brief Summit Attendee

EdMarketer Testimonial: Intimate Setting, Focused Intel

There are conferences focused on marketing, and on education. But they don’t offer the specific, customized insights that the EdMarketer Summit delivers to marketing executives working with K-12 districts, says Jennifer Hoitsma, the vice president of marketing and brand strategy at Mentoring Minds.

Who will I hear from?

Learn from this year's confirmed panelists, who include edtech leaders, senior-level district officials, and state-level policy experts

  • Kahle Charles, assistant superintendent of assessment, curriculum, and instruction, St. Vrain School District (CO)
  • Barton Dassinger, principal, Chicago Public Schools (IL)
  • Lisa Davis, director of program innovation and student well-being, Howard County school system (MD)
  • Dan Evans, executive director for assessment, accountability, and research, Pinellas County School District (FL)
  • Mark Ferrandino, deputy superintendent of operations, Denver Public Schools (CO)
  • Rick Gaisford, educational technology specialist, Utah State Office of Education
  • Michael Griffith, nationally-recognized expert on K-12 state and school finance and education policy, formerly with Education Commission of the States
  • Eric Hirsch, founding executive director,
  • John Jorgenson, chief marketing officer, Carnegie Learning Inc.
  • David Millage, VP of Education, Sphero
  • Kevin Schwartz, technology officer for learning and systems, Austin Independent School District (TX)
  • Lisa Spencer, executive director of instructional technology and support, Prince George’s County School District (MD)
  • Robin Sykes, senior vice president, K-12 marketing and communications, EVERFI
  • Melissa Tebbenkamp, director of instructional technology, Raytown Quality Schools (MO)
  • Daniel Thatcher, program director, National Conference of State Legislatures
  • Charlotte “Nadja” Trez, executive director of learning and language acquisition, Charlotte-Mecklenburg School District (N.C.)

Who should attend?

Anyone who cares deeply about the needs of K-12 buyers and wants to make well-informed business decisions, including:

  • Chief Marketing Officer; VP, Marketing; Director of Marketing
  • Chief Executive Officer, Chief Operating Officer, Chief Product Officer
  • VP, Sales; VP, Customer Success
  • Director, Research; VP, Strategy

NOTE: While we do invite District and School leaders to participate on panels and in social functions, this is to foster learning and professional development for the service provider community. EdMarketer Summit is not an opportunity for commercial activity.


At the core of the EdMarketer Summit is our annual EdMarketer research. Each year, we survey both EdMarketers and District/School Leaders, revealing new insights and tying them to previous trends to help you benchmark against your peers and better understand the buyer journey.


Every year, attendees tell us that EdMarketer is a rare opportunity to connect and learn from their fellow marketing leaders in an intimate, exclusive, and fun environment.


EdMarketer brings the voice of K-12 buyers alive, through panels of district and school leaders as well as presentations by the award-winning journalists and editors of Education Week and EdWeek Market Brief.

  • Day 1 - November 3rd


  • District leaders grappled with myriad crises during the pandemic. In-person instruction is once again the norm, but many challenges abound: staffing shortages, questions about the economy and the federal funding cliff, and political-cultural divides and their impact on instruction. In this session, we talk with a group of district leaders about how they plan to address the biggest challenges on the horizon – and what support they need from vendors. We ask them insights on how companies win their trust, how they interact with school boards, and the extent to which they delegate decisions on purchasing to their district staff.

  • When K-12 sales rebounded after the worst of the pandemic, many districts came to think of virtual, rather than in-person interactions with education companies’ sales representatives, as the norm. As education businesses have ramped up sales expectations over the past year, how have they managed issues with staffing and weighing the need for in-person versus online sales, which can vary from state market to state market?
    Panel Discussion

  • Many school districts want to see evidence that the companies they’re working with care about DEI – and that often means having a workforce that reflects the K-12 population. We talk with the chief talent and equity officer at an education company about how to make your company a welcoming place for a diverse staff – not just as at the point of recruitment, but as a foundational principle going forward.
    Fireside Chat

  • Many school districts around the country greatly expanded their use of both devices and online programs during the pandemic. They’ve faced a difficult decision since then, in figuring out what learning tools and systems they keep, and what they discard. In this session, we talk with districts that are going through a re-calibration of their tech use since the passing of the worst of COVID, and why they choose to pare down various forms of ed-tech, and add others. We will ask them about competing factors in play, from parent concerns about screen time to tech limitations to teachers’ new comfort with many forms of digital tools.
    Panel Discussion

  • The turbulence in the K-12 districts has led many teachers to explore jobs in the private sector. We talk with a former educator who made the transition from classrooms to the private sector about why they made the transition, what they believe they brought to their new roles, and about the critical forms of support and onboarding that helped them make the leap.
    Fireside Chat

  • Join colleagues in 1 of 4 roundtable sessions
    Interactive Session

  • Day 2 - November 4th


  • Demand for social-emotional learning continues to surge in districts around the country. Since the beginning of the pandemic, one-fifth of the organizations working in the K-12 market say they have added social-emotional learning to their product portfolios, according to EdWeek Market Brief’s research. But how can organizations – particularly those for whom social-emotional learning is not their sole focus – ensure that they are introducing SEL that resonates with districts and is rooted in evidence? In this session, leaders from one of the nation’s leading research and policy organizations, CASEL, will offer attendees a roadmap for navigating through critical questions in bringing SEL into products and programs."
    Panel Discussion

  • Join colleagues in 1 of 4 roundtable sessions
    Interactive Session

  • Can an education company operating in today’s K-12 market serve an increasingly diverse school population if the company’s own workforce lacks diversity? Many businesses in the market are increasingly saying “No.” How can an education organization build a workforce that is a reflection of school districts, and create a work environment that supports employees of different background? In this panel, we gather the thoughts of company officials from across the industry who have implemented changes with diversity in mind, looking at the challenges to be overcome and the upside in making it happen.
    Panel Discussion

7th Annual EdMarketer Summit

The education executive event of the year.

October 15-16, 2019

Renaissance Denver-Stapleton 
3801 Quebec Street
Denver, Colorado 80207

Get Directions

You're In Good Company

Our past attendees have come from leading-edge education technology companies, big education publishers with legacy brands, and small start-ups making a name for themselves in the K-12 marketplace.

  • Member Rate

  • Early Bird Special!*
  • EdWeek Market Brief Members save $600 off the non-member rate when using their discount code now! (normally $400 savings)
  • Contact us below if you need your code, or for questions on eligibility.
  • *Must register by September 7, 2022
  • $849
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  • Non-Member Rate

  • Early Bird Special!*
  • Save $200 off of full price (regularly $1,449)
  • *Must register by September 7, 2022
  • $1,249
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  • Group Access

  • All the benefits of the standard pass, but now more affordable to bring your team!
  • Register 3 or more attendees from your organization and automatically save $100 per ticket.
  • $100 off per ticket
  • Reserve team access now!