Director of Social Media & Audience Engagement | Education Week
All Sessions by Marina Whiteleather
Day 1 - November 3rd
Roundtable Session 1: What Kind of Messaging Breaks Through to District Leaders?
2:40 - 3:35
What are the sorts of headlines and messaging that resonate with district administrators, and what falls flat? Attendees in this roundtable session will share ideas about messaging in emails, social media, and other marketing campaigns that have hit the mark or fallen flat – and explore why. Education Week’s chief social media strategist, Marina Whiteleather, will moderate and offer context on what the news organization has learned from studying audience behavior across its millions of K-12 users.