Why Hasn’t Your Organization Launched an Education Podcast?
2:10 - 2:35
Over the past few years many education companies – Houghton Mifflin Harcourt, Amplify, and Scholastic, to name a few – have launched education podcasts, in an effort to connect with K-12 audiences and build new ones. Amplify’s reading-focused podcast, for instance, has produced more than 120 episodes been downloaded more than 5 million times. We take our audience inside the decision-making process at a company that created a podcast, and answer your questions about costs, messaging, and ROI. How do podcasts compare with traditional forms of outreach like social media, email marketing campaigns, and conferences.
Flash Briefing
4:00
Email Strategy: The Send Times and Messaging That Get K-12 Officials to Pay Attention
4:00 - 4:25
Education companies count on email campaigns and personalized outreach to break through to school districts. But are their messages getting read? In this briefing, we’ll break down the results of EdWeek Market Brief’s nationally representative survey of district and school leaders on what time of day and say of the week they open emails, and what kinds of messaging gets read – or gets ignored.
Flash Briefing
Day 2 | June 12, 2024
Wednesday
1:00
What Makes for a Winning Pilot Test of a Product?
1:00 - 1:50
One of the most common strategies used by education companies of all sizes to build faith in their products in school systems is a pilot test. When done well, a pilot test can open doors to working across an entire district, and give teachers, principals, and others a reason to talk up a product. But a poorly run pilot will do exactly the opposite, undermining the company’s reputation. In this panel, we talk to district officials about what makes for a pilot that leads to a broader relationship with the district, and what mistakes companies have to avoid.
Panel Discussion
3:40
Making Your Case: The Arguments Education Companies Have Made to Districts to Get Spared from the Post-Stimulus Budget Axe
3:40 - 4:00
As districts are forced to pare down spending as stimulus dollars go away, we ask forum attendees about the arguments they’ve made to district officials that have kept their products off the chopping block.