Why Hasn’t Your Organization Launched an Education Podcast?
2:10 - 2:35
Over the past few years many education companies – Houghton Mifflin Harcourt, Amplify, and Scholastic, to name a few – have launched education podcasts, in an effort to connect with K-12 audiences and build new ones. Amplify’s reading-focused podcast, for instance, has produced more than 120 episodes been downloaded more than 5 million times. We take our audience inside the decision-making process at a company that created a podcast, and answer your questions about costs, messaging, and ROI. How do podcasts compare with traditional forms of outreach like social media, email marketing campaigns, and conferences.
